Unlocking Possibilities
BUSINESS FOUNDATION
Free fundamental business resources to help entrepreneurs build their business.
What is included
in the Free Business Foundation Resources?
Business Strategic Intent (Template)
A Business Strategic Intent is a hierarchic framework that guides your business plan. It includes your business vision, business mission, business ambition, business objectives, and your plan.
The Business Strategic Intent aims to:
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Define why your business exist, the role it plays for its customers and what it aims to achieve
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Give you and your team a focus and direction towards achieving your business vision
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Provide a solid foundation to develop a business strategy and associated plans (e.g. marketing plan)
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Motivate and inspire you, your team, your customers
Brand Identity (Guide)
Building a strong brand identity is about creating an emotional connection with your audience through a collection of tangible and intangible elements that represent how you want your business to be identified, distinguished and anchored in your consumers' minds.
The Unlocking Possibilities Brand Identity (Guide) includes:
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'Building a Strong Brand Identity' Information Pack
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Brand Identity Worksheet
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Brand Identity Checklist
Related Resources
Develop a clear and simple Digital Marketing Plan for your business to stand out and be found online.
Define the profile of your ideal customers so you can align your marketing plan to their needs.