Unlocking Possibilities
MARKETING
FOUNDATION
Free practical marketing resources to help entrepreneurs develop their marketing strategy.
What is included in
the Free Marketing Foundation Resources?
Customer Value Proposition (Formula)
The Customer Value Proposition (CVP) Formula aims to help entrepreneurs define their CVP so they can communicate the value of their solution to their ideal customers effectively.
The CVP Formula answers the question: Why should customers buy from the business?
Ideal Customer Profile (Template)
The Ideal Customer Profile Template provides a snapshot of your typical customer. It helps define your ideal target audience so you can answer their needs.
The Ideal Customer Profile Template answers the question: Who is the target audience that will buy from the business?
Related Resources
Learn how to define and implement a strong digital marketing plan.
Define your Business Strategic Intent as a foundation to achieve your business vision.
Develop a simplified Digital Marketing Plan for your business to stand out and be found.
