Unlocking Possibilities
MARKETING
FOUNDATION
Free practical marketing resources to help entrepreneurs develop their marketing strategy. ​
What is included in
the Free Marketing Foundation Resources?
Customer Value Proposition (Formula)
​
The Customer Value Proposition (CVP) Formula aims to help entrepreneurs define their CVP so they can communicate the value of their solution to their ideal customers effectively.
​
The CVP Formula answers the question: Why should customers buy from the business? ​
Ideal Customer Profile (Template)
​
The Ideal Customer Profile Template provides a snapshot of your typical customer. It helps define your ideal target audience so you can answer their needs.
​
The Ideal Customer Profile Template answers the question: Who is the target audience that will buy from the business?
Related Resources
Learn how to define and implement a strong digital marketing plan.
Define your Business Strategic Intent as a foundation to achieve your business vision.
Develop a simplified Digital Marketing Plan for your business to stand out and be found.